Sak Published creaive the first time in book form, Creative Mischief, is a perfect prompt for anyone looking for new ideas, or for readers who simply enjoy the kind of funny story that, as Dave says, he would normally tell over a drink or three. Top Reviews Most recent Top Reviews. The content is profoundly entertaining. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Yesterday I decided to see what else Dave had written and bought them all within 5 minutes I started and finished this book in an afternoon! Never found a book easier to read.
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Dave Trott, chairman of The Gate, is another talented British ad man. He has written some of the most compelling adverts to come out the U. Be prepared to be entertained, challenged, and inspired. The brief was always supposed to be a springboard for great work. Not a straitjacket. As creatives, a lot of what we do rides on that edge. I just have to make you lose. Just like advertising awards. Most people think our job is to make the consumer like the brand.
To have an identity you need a point of difference. People buy a product for what it DOES. But they buy a brand for what it SAYS about them. When I talk about what we can learn from bad advertising, please be sceptical not cynical.
In advertising, we think every single problem can only ever have one type of brief. Sound was viral long before YouTube. And, for some reason, mums are a great source of dialogue. Following the rules makes sense. We can be outrageous to a purpose. That, for me, is great advertising. But actually our mind creates reality. All that wins is the best argument, not necessarily the best ad.
The agency knows what he needs. Because what will be judged by the consumers is the final work, not the brief. If you trick the eye you trick the mind. The brief should be the floor, not the ceiling. Life is only an opportunity if we embrace newness and discovery. So you do whatever it takes to win the account. Related Articles.
CREATIVE MISCHIEF DAVE TROTT PDF
Nov 12, Naveen rated it really liked it Dave Trott communicates his learning and experiences in the Ad industry in a very witty and humorous manner. Some of the chapters provide some key learnings not just for the industry but any business in general. The content is profoundly entertaining. I love the way he constantly quotes the legendary Bill Bernbach and George Lois. Must read for people looking to put their first step in the ad world. Jan 07, Paul Martin rated it it was amazing Recommended to Paul by: Dave Trott Trott begins this book by saying that there are two requirements for anything he reads: he must learn something or he has to be entertained. Thankfully, having whizzed through these pages in just two days, I both learnt a lot and was thoroughly entertained in the process.
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